Who We Are
As marketing and communications masters, our goals and objectives surpass pitching your products and services to the market. We are endeavour to build your brand image, give it a unique distinguished character, portray your business in the public’s minds with a standout perception and establish your communications channels.
At Great Minds Marketing, we understand the importance of building strong relationships with our clients in order to be able to effectively market their brands, products and services.
We work closely with our clients to ensure that every brand and campaign we manage is tailored so that the right channels and methods are applied to meet our client’s objectives.
A snapshot of our
expertise:
Marketing plan
Communications planning
Brand Identity
Social media marketing
Event marketing
SEO
Content creation
Website development
Graphic design
PPC management
Google AdWords
Research
Strategize:
The first thing we do when mapping out your brand’s marketing strategy is research. We research everything we need to know about your company, your solutions, your competitors and most importantly your target market.
We use all our research to build an informed marketing strategy that ensures that new and existing customers are targeted with tailored messaging to meet your company’s objectives.
Communication Planning:
A well-researched and thought-out communications plan is critical when promoting our clients’ brands. We ensure that your products, services and solutions are going to reach the right people at the right time and on the right platforms.
Implementing communications plans for our clients is when the fun begins, and we work closely with our clients and their teams throughout the campaign to ensure that we maximize all opportunities and measure the return on investment.
Brand Identity:
We make sure that your brand represents everything you say and do as business, and more importantly that it sticks in your customers minds.
We work with our clients to ensure that all marketing materials produced to support your communications plan adhere to your company’s branding guidelines to keep everything well-presented and consistent from start to finish.
Event marketing:
Great Minds Marketing is a product of our founding business, Great Minds Event Management, and we know everything there is to know about event marketing.
We work with our clients to formulate fully integrated marketing and communication plans together to launch your event into the market taking into consideration your KPIs including sponsorship sales, ticket sales and talent acquisition.
B2B Marketing:
We build results-driven marketing campaigns that help B2B businesses improve their sales pipelines.
B2B marketing activities improve lead generation, conversion rates and sales opportunities and is a core part of what we do as marketers.
Our B2B campaigns are powered by insights, optimization and guided by your business’ goals. We integrate marketing analytics to all our B2B campaigns to understand and measure the successes and define winning strategies.
We love to talk
Get in touch with us today to discuss your company’s marketing and communications requirements.
Social Media:
Social media marketing is a fundamental ingredient to a successful marketing plan, and anyone can be active on social media and post frequently. However, many businesses do not understand the importance of content, timing and targeting and that is where our expertise set us apart.
We put together social media strategies and content plans to suit our client’s business objectives ensuring that social media compliments other ongoing marketing activities.
We work with companies to grow and engage their audiences with the right balance of organic and paid-for activity to build strong online brand advocates.
Find out more